Building a Brand
It took a lot for me to think about “my brand.” Despite my extroverted nature in the school setting, for almost ten years, I’ve kept my presence online rather sparse. I’ve always considered keeping the better part of my life private, but in recent months, I have made efforts to increase my presence online by posting “stories” that disappear after 24 hours. These posts largely reflect the things I like: cars, Austin FC, and the Dallas Cowboys. It should be noted that these posts are few and far between. Here's why I like my sparse online presence:
No one needs to know what I’m up to, and if they want to, they already can reach me directly
Social media culture has fostered us only to make a highlight tape of our lives, I choose to live in the moment instead of interrupting it to take pictures
What I find interesting is not conventionally interesting to my current follower base, which consists of only friends and family
If I were to make an effort to get into the branding space, I would go into the two areas that have brought me the most validation in the last three years, cars and the gym. They also occupy 90% of my current feed already. Luckily, that target audience of gymgoers and car guys crosses over, and I find that that could be an interesting niche which is largely untouched.
I find it funny that now “Cole Morehead” is a musician, so it seems that I have a largely uphill battle to overcome this new indie artist whose music kind of sucks. My choices for fonts boiled down to Bebas Neue or Fenway for my headings, and Upgrade Lights for my body. I had found Fenway when my previous school had put it on their football uniforms, but I figured that Bebas Neue would be less niche and less polarizing, so I opted for that. For my body copy, I want something that is easy to read when small, but not overused like Calibri Body, Arial, or Times New Roman.
My color choices boiled down to a black and gray heavy theme, with a hint of color (yellow, light blue, pink maybe?) or a white/offwhite with my favorite color, British Racing Green. On paper, these color schemes are hard to pull off, but I think that they will look great on a website. Hopefully creating or expanding upon my preexisting brand will help me become more comfortable with the idea of having an online presence.
